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September 11 and 12, 2019 - Two Day Workshop


Date: Wednesday Sept 11 and Thursday Sept 12

Time: 8.30 am registration for 9.00 am start   Finish 5.00 pm approx on Day 1 and 4.00 pm approx on Day 2

A 90 minute lunchbreak is provided for delegates to visit the exhibition. 


This two day course will cover from start to finish the processes and procedures for new product development and introduction - everything you need to know and implement from product conception to market introduction to maximise the success of your products. 

New Product Development Process:

Is New Product Development (NPD) a linear process?  Most systems use a linear process in their product development cycles and for the most part these are indeed suitable ways to progress.  One of the most popular is the Stage-Gate process and this will be presented here together with ways that this process can be speeded-up, when stages may be “skipped” and how some stages can be run concurrently to reduce the PDP cycle time.

This session will introduce and go through the Stage-Gate process of product development, introducing the gate stages, suggesting instances where a stage may be skipped (or reduced) and where it is rarely beneficial to do so.  It will examine the stages and their inputs and outputs, and will provide a series of templates (available in an Excel spreadsheet) that attendees can take-away and use or adapt to their own PDP programme.

The includes;

  • Project Stages and Milestones
  • When to Progress, When to Stop
  • Live Fast, Die Young; lowest cost failure strategy
  • More gas; speeding up the process
  • Applying the brakes; knowing when to stop
  • New or Slightly Worn; real innovation and when to iterate
  • NPD tools
  • End-of-Life Considerations
  • Compliance issues; not the last item on the list

Mr O'Hara's personal experiences and well documented and recorded NPD stories will be shared and discussed.  Delegates are invited to share their own “war stories” of their NPD experiences.

New Product Introduction:

How many new products are successful?  If most industrial commentators are to be believed only between 5% and 20%, which suggests there is a lot of wasted effort in NPI and NPD.  As the product developer and designer, you might feel that new product success is ultimately down to sales, or marketing, or production, however there are things you can do to maximise the chances of success and minimise the possibility that you’re wasting up to 95% of your time and resources!

This session will look at the steps a designer/developer can take to maximise the probability of their new product being successful and minimise the chances of those elements common to product failure to materialise.  Combined with the information presented on New Product Development (NPD) Process, this session will examine the elements which can make or break a product that are within the realm, or influence at least, of the product designer/developer.

This includes;

  • Idea Generation,
  • Specification Capture
  • Knowing (Identifying) Your Customer
  • Target Market Focus or Mass Market Appeal
  • Testing the Market
  • Speeding Up Prototype-to-Production
  • Determining the Best Production Strategy; Make or Buy (it’s rarely that simple)
  • Reduce-Reuse-Recycle (it’s not just for environmentalism)
  • Measuring Success or Failure
  • Project Management

The course will include the Mr O'Hara's personal experiences and belief that the new product failure rate does not have to be 80 to 95%.  He will provide some hand-out material to enable a “quick start” on some of the issues and activities for successful NPI.

The Presenter:


Martin is a successful Engineering Manager with a strategic mind-set and drive to improve quality and environmental issues within development and manufacturing.  He has a wealth of experience in different end-product industries, from components and systems to finished goods, from high-value to high-volume. 

He has an extensive knowledge of design methodologies and manufacturing processes and is a proven technical leader of new product development and introduction (NPD/NPI) processes and reducing development cycles. 

As Engineering Manager for D+M Systems & Test Ltd he manages the Post Design Services department; supporting military communications systems and designing new communication products primarily for marine/sub-marine applications.   His previous experience includes senior roles with Chargemaster Plc, Danfoss Randall Ltd and Trafficmaster Plc as well as product design roles for Motorola, Newport Components, English Electric Valve Ltd and Ferranti Electronics. 

He is recognised as a leading expert in EMC and is the author of "EMC at Component and PCB Level".

A Chartered Engineer, Fellow of the Institution of Engineering Technology (CEng, FIET) and Chartered Manager, Fellow of Chartered Management Institute (CMgr, FCMI).  From 2013 to 2016 Martin was the National Strategy Manager of the EPSRC funded Centre for Innovative Manufacturing in Ultra Precision - a jointUniversity (Cranfield and Cambridge) centre for ultra precision manufacturing systems and processes.

Martin OHara